How to Write a Linkedin Article ?
Are you in the business of producing written material? Have you thought about how publishing on LinkedIn can boost your profile?
This article will provide insight into how to craft LinkedIn posts that will extend one's reach and bring more interaction on the platform.
%20(1)-min%20(1)%20(1)%20(1).png "How to Write a Linkedin Article ?")
Is There a Distinction Between LinkedIn Articles and LinkedIn Posts?
Via LinkedIn posts and status updates, it is possible to display up to 1,300 characters; however, with LinkedIn articles, the character count can reach up to 125,000 characters. This offers more chances to display your abilities and understanding. Furthermore, writing articles is an excellent way to initiate dialogue and boost recognition on the platform.
When a person scans your LinkedIn profile, they will be confronted with an Articles & Activity box. This area will have your most recent article (no matter how long ago it was written) taking up half of the box. This emphasizes the content which is central to you and your identity.
An illustration of a LinkedIn featured article appearing in the Articles and Activity box on a profile page can be seen here.
If you have not yet released any articles on LinkedIn, this box will only display your most recent four activities, which could be either liking or sharing someone else's content. Your brand will not get the same amount of attention if you have only posted and not published articles. As a result, other people's brands may be more visible.
An image showing a LinkedIn Articles and Activity Box with only the activity shown can be seen below.
If you're using a desktop to read a LinkedIn article, you'll find an Articles link attached to the author's name. Clicking this will bring up all the posts they've written for the platform. On the mobile app, you can just swipe left to access the next article from the same person.
An image can be seen below which features a byline for a LinkedIn article along with a link to all articles.
With frequent contributions to LinkedIn's Publishing platform, you can expand your content portfolio and give readers more insight into your business, thus cultivating a sense of loyalty.
Are you looking for ideas on what to write about in your LinkedIn article? Here are some tips to help you decide on topics:
1. Think about what topics are related to your area of expertise.
2. Consider what topics are interesting and relevant to your audience.
3. Brainstorm topics that could be helpful to your readers.
4. Research current trends in your industry.
5. Ask your colleagues and friends for their input.
To showcase your capabilities and industry knowledge, try writing articles on LinkedIn. Sharing news and developments from your field is a great way to do this.
When you come across someone from your network, take note of the inquiries that are repeatedly asked. If you're in a Facebook group that contains your ideal customers, be observant of the questions that come up frequently. A great way to capture these ideas is to put together a list of topics on the notes app on your laptop for potential blog posts and articles.
When your LinkedIn posts are eliciting lots of comments and chatter from your contacts, it could be a great idea to put together an in-depth article on the same topic.
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When you have an idea of the topic you'd like to cover, this is what is involved in crafting a post on LinkedIn.
#1: Create a Fresh Post on LinkedIn
To initiate the process, click the "Write an Article" link located on the LinkedIn Home page.
A figure showing the initial step of creating an article on LinkedIn.
The first action for anyone looking to craft a post on the platform is to get started.
Once you press the link, you'll be taken to the LinkedIn Publishing platform. This is the place for you to create your piece.
Select Your Title
To include a title to your piece, select the Headline box and enter a suitable heading.
Select a title which will draw the attention of users on the feed and make them wish to click on the article to read it. Additionally, consider what terms your desired readership is looking for. "How to" and numerical headlines ("7 Reasons to Start Writing LinkedIn Articles Today") usually have a positive effect on the platform.
A picture showing the second step of creating LinkedIn articles can be seen below. This image depicts the process of writing an article on the platform and illustrates how to go about it.
Make Your Article Easily Readable
Formatting your writing for an audience is important in order to make it easier for them to comprehend the content. This can be accomplished by breaking up long sentences into shorter ones, using subheadings, and including bullet points. Doing these simple steps can help to make your article more readable and inviting to the reader.
To make the content of your article easy to digest, the next step is to structure it in an appropriate manner.
In this digital age where we are constantly exposed to data and written material, it is wise to use brief paragraphs interspersed with visuals. This makes your article more legible, especially when people are viewing the material on the LinkedIn mobile application.
By including subheadings, bullet points, and bold type, readability is improved, as illustrated in the example below.
An example of a LinkedIn article can be seen in the following image. It's a great illustration of what a post on the platform can look like.
At the top of the page is a formatting toolbar which enables you to choose between Normal, Heading 1, and Heading 2 styles; adding emphasis with bold, italicized, and underlined text; generating bulleted and numbered lists; and applying a quote style.
When adding an outside link into the article, select the text to be connected, then choose the Link icon (found on the far right of the toolbar). Enter the URL and click Apply to finish.
A visual representation of the third step of creating LinkedIn articles can be seen in the image provided. It involves adding a cover photo, headline, and summary to the post. Finishing off with a call to action, the post is set to be published.
Here's a suggestion: Don't forget to always include a call to action in your article. You can get readers to comment, which is a great way to start a discussion, or invite them to contact you. You can also add links to your website, podcast, or social media to the article. Then, when someone leaves a comment, you can reply to them and bolster the engagement on your profile.
#2: Incorporate Visuals, Videos, or Rich Media into Your LinkedIn Post
For the best outcome, you should upload a 744 x 400 pixel image when you are adding a cover image to the top of the article. To do this, press the designated space before the headline and select an image from your computer. LinkedIn suggests this size for optimal results.
Once you upload a cover image, two positioning choices and a Delete icon will appear. Underneath these utilities, there is an area in which you can include a caption and acknowledgment for the image.
An illustration depicting the fourth step in creating a LinkedIn article can be seen below. This step involves setting up the post to be published.
If you don't have the ideal cover image, you can search for royalty-free stock photos on websites like Unsplash or Pixabay. Pick a photo that will be eye-catching in the LinkedIn feed and make readers want to read the article. Keep in mind that you need to obtain permission to use the image.
To ensure your article is visually striking, you can include relevant images and videos to the body of your post. To do this, simply click on the icon to the left of the text area.
An example of the fifth step of creating a LinkedIn article is illustrated in the image above. The process includes composing a captivating headline to grab the attention of readers and providing a brief summary of the article. Furthermore, it is important to choose a suitable featured image that resonates with the content.
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When you open the pop-up window, there will be available choices to include images, video, slides, links, and snippets of code.
An image of the sixth step to creating an article on LinkedIn can be seen here! This step is vital to the article-writing process and should not be overlooked. Following it carefully will ensure that the article is crafted properly.
For including an Instagram post, tweet, or another type of link in your article, select the Links icon and insert the link into the window that appears.
One way to create a post on LinkedIn is to follow the seven step process outlined below:
1. Think about your post topic
2. Craft a compelling headline
3. Write the body of the post
4. Add multimedia elements
5. Choose a call to action
6. Proofread and edit
7. Publish and promote.
#3: Share Your LinkedIn Post with the World
Publishing your article on LinkedIn can help you reach a large audience. So, make sure you spread the word and share your post with others.
Once your article is finished with the addition of pictures and links, what is the next step? LinkedIn saves the article as a draft as you make it. When it is time to post it, click the Publish button located in the top right corner.
Creating a LinkedIn article can be a straightforward process if you follow the steps. To begin, you'll need to log in to your account and click the 'Write an article' button. Once you've done this, you'll be taken to the editor page where you can start typing your piece. After you've finished, you can upload any images or videos you want to include. When you're done, click the 'Publish' button and your article will be live.
A Good Suggestion: To make sure your LinkedIn articles are visible, you need to set your profile to public. To do this, you can go to Settings & Privacy by clicking on your profile photo. On the next page, make sure Your Profile's Public Visibility is set to On. Then scroll down and make sure Articles and Activity is set to Show.
An image depicting how to set visibility for articles on LinkedIn's public profile is shown here. This provides the ability to choose who can view the articles.
Spread Your Message
Encourage others to read your article by sharing it.
After you have created your post, it is time to spread the word. At the bottom of your article, you will find a Share button. This will allow you to access the sharing options. Take advantage of LinkedIn by making sure to share your article in all the right places.
- The news and updates on your LinkedIn page
- Any related communication on the platform
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To begin sharing on LinkedIn, the first step is to gain access to the platform. After gaining access, one should be able to post content and interact with others.
When you post articles to your LinkedIn profile, adding hashtags can potentially give you more visibility for the link. LinkedIn encourages the use of hashtags for posts, and even gives you suggestions of them. Unfortunately, though, it does not yet support hashtags in articles.
When you post to the feed, be sure to include a reason why you are sharing the article and attach relevant hashtags. Bear in mind that the hashtags you frequently utilize will appear first.
An image is displayed depicting the second step in the process of sharing an article on LinkedIn. It involves clicking the share button and then selecting the post type. After this, one should select the audience they wish to share it with.
Once you type the beginning of a hashtag, LinkedIn will provide recommendations of the most appropriate hashtags to employ.
A graphic illustrating how to share an article on LinkedIn is presented here. Step 1 involves copying the link, while step 2 involves pasting the link into the post. The third and final step is to click on the share button to make the post visible.
It is possible to spread your work through social networks such as Facebook and Twitter, and also by sending it through your email newsletter.
Reasons to Repost Your LinkedIn Article
Compared to LinkedIn posts, articles have a much longer shelf life. You can track the analytics of posts for 60 days, while articles can be monitored in terms of data for up to two years. (Note: If an article or post has been seen by more than 10 people, it is possible to view the associated analytics.)
It is possible to revitalize a piece of content by reposting it on LinkedIn, which will direct readers to the article. I have experienced this firsthand with a few of my LinkedIn articles, and some of them still receive comments more than a year after they were initially posted. Of all the types of content, how-to articles, such as "How to craft an effective LinkedIn headline," have had the most success with my readers.
When you want to post an article to the news feed, try picking out one main idea or perspective from the article. Then, a few days later, post the article again, however this time, concentrate on a distinct point.
To illustrate, if your composition is concerning 10 grounds why someone should go to your live event, list one or two of those arguments the first time you repost the article. When you repost it after several days or even a week, talk about some of the other grounds.
Podcasters and bloggers make use of this approach on platforms such as Facebook, Twitter, and Instagram to gain greater viewership and readership. The same strategy can be implemented on LinkedIn in order to get more views and reads of one's articles.
4: Scrutinize the Results of Your LinkedIn Posts
The number of views for an article on LinkedIn increases when somebody clicks to open and read the article. On the other hand, a post receives a view if someone scrolls through it in the news feed.
To look at the stats for your articles, click on your profile picture and choose to View My Profile. When you scroll down, you will then find the Articles and Activity section.
By clicking on the See All Articles option, you can select the article for which you want to examine the analytics. (It is also possible to look at the analytics for your posts; you just need to select Posts at the top of the feed.)
An image shows the first step to access LinkedIn article analytics. In order to utilize the analytics provided by the social media platform, users must first go to their profile and click on the 'Me' tab. From there, they can select 'Posts & Activity' to view their article analytics.
Select the bottom-right gray option labelled "x views of your article."
When you open the pop-up window, you will be able to observe the analytics for your article. It will include the number of views and whether anybody has shared the article.
Your article has been seen by various individuals, and here is what you can find out about them:
- The company they are employed by
- Their occupation
- Where they are located
- How the majority of people located your piece (through LinkedIn or another web page)
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To gain access to your LinkedIn article analytics, the following steps must be taken: Step 1, log into your account; Step 2, locate the post you wish to view the analytics for; Step 3, click the down arrow in the top right corner of the post; Step 4, view the analytics.
One can take advantage of this information in a few different ways, for instance:
- If your article has been noticed by numerous representatives from one firm, make contact with somebody at that company.
- If you hold seminars or communicate publicly and your viewers are mainly concentrated in one region, contemplate hosting your upcoming event in that area.
- If the job title you are using does not draw the attention of your desired crowd, you could need to alter your messaging.
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It is possible to avoid plagiarism by altering the structure of a text without affecting its context or semantic meaning. This can be accomplished by rewriting the content in a different way while still maintaining the same message.
Remember that you are the only one who has access to the information in your article; no one else can view it.
Final Thoughts
In conclusion, it can be said that...
The presence of LinkedIn is progressively developing. Over the past few years, the purpose of the platform has shifted from recruitment to a platform with plentiful content. People are discussing and posting updates, making LinkedIn articles a great way to make a name for yourself, showcase your skills, and be seen by those you wish to reach.
What are your thoughts on composing LinkedIn articles? What topics do you think would be of interest to your readers on that platform? Please feel free to leave your opinions in the comments section.
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