Pinterest Success Stories from Major Brands

 

Have you considered employing Pinterest Ads? Despite its lack of popularity in the realm of digital marketing, the platform offers worthwhile opportunities and its adverts can assist in attaining your marketing objectives.

Let us explore five examples of real-life success that demonstrate the potential of Pinterest.

1. Haagen-Dazs: E-commerce Achievements

This summer, Haagen-Dazs has rolled out their Spirits collection to the public, which is a unique twist on the classic ice cream. The flavors in this line are meant to be paired with alcoholic drinks. This is a great way to introduce ice cream aficionados to something different.

Haagen-Dazs employed a strategy of both interest- and keyword-based targeting to boost their brand awareness and expand their sales. Interest-based targeting displays ads in the users' home feeds, tailored to their interests and preferences, while keyword-based targeting reveals ads to those who have searched for terms and are prepared to take action.

Haagen-Dazs used a combination of targeting strategies to reach an audience likely to be interested in its ice cream products, who were already seeking out content on Pinterest about it.

Haagen-Dazs saw a 3% improvement in sales and a doubling of their advertising return after their Pinterest Ads campaign went live. Subsequently, the marketing team has updated their communication strategy in preparation for their upcoming product launches.

To promote their new washing machines, Samsung employed Pinterest Ads, using a mixture of video formats to increase recognition and boost sales.

The promotion was broken up into two parts. To begin with, full-screen video pins, which are larger by four times than traditional pins, were used. This enabled the brand to target a pertinent audience, based on search terms like interior design, thus raising product recognition.

The objective of the second stage was to put out four videos with a 10 second duration in the standard form to direct potential customers to the website.

Samsung was able to be creative in their approach with the utilization of videos, targeting people who had a purpose to buy something. The outcome was impressive: the average watch rate was 40%, there was a rise in recognition of 25%, and an upsurge in buying intent of 23%.

3. Thinking About La Mer: A Success Story

The UK based skincare brand, La Mer, sought to become the first of its kind to initiate a segmented sample campaign on Pinterest Ads in order to acquire new consumers and augment the quantity of reviews on their website.

The campaign employed full-screen videos to exhibit the advantages of their moisturizers' 5 textures and assist customers in recognizing which texture was most suitable for them. The videos were designed to be pertinent to everyday and seasonal motifs.

At various stages of the conversion funnel, the campaign was effective. It is evident that the campaign caused an increase in awareness and sales, as the number of reviews on the website doubled. Furthermore, the campaign garnered four times more engagements than the average of Pinterest.

4. Structube's Story of Conversion

Pinterest has been an integral part of Structube's success in terms of converting customers. The Canadian furniture retailer has been able to boost their sales and reach their objectives through their Pinterest campaigns.

Having already utilized Pinterest Ads through a permanent keyword-targeted campaign, Structube, a Canadian furniture brand, decided to introduce shopping ads in order to stimulate conversions and draw more buyers.

An example of Pinterest Ads success stories from major brands is illustrated in the figure below.

Structube utilized Pinterest to upload their product catalog, which then converted the catalog into ads with visuals and text, thus eliminating the need for them to create original advertisements from the ground up and saving them time and energy.

Structube changed their ads to fit the habits of Pinterest users. They realized that people look for ideas to design their living spaces, so they tailored their campaigns to include the words that people look for. Furthermore, their advertisements displayed individual pieces and complete rooms, allowing people to envision how Structube furniture would work in their houses.

The campaign was very successful, as it yielded a return on advertising spend that was twice the industry standard in Canada.

5. Success Story: Scotch & Soda Conversion

Scotch & Soda, a fashion company based in Amsterdam, is known for their inventive designs for both men and women, as well as kids.

Pinterest was a great platform for Scotch & Soda due to its relevance to fashion and its focus on discovery, which aligns well with the brand's core values of individualism and self-expression.

Scotch & Soda made the choice to initiate a Pinterest Ads program with the joint efforts of Smartly.io (their creative and media automation partner) and Wavemaker Greenhouse (their performance agency). The goal of the campaign was to identify if ads on Pinterest would be lucrative and if there would be a stronger influence at either the commencement or termination of the funnel.

The main focus of the campaign was shopping ads as this enabled them to take advantage of the "moment of purchase" and aided Scotch & Soda in appearing in correlated searches, which resulted in increased conversions.

The pins were made to be eye-catching by using shopping ads combined with image templates. To target fashion-savvy users, the campaign was broken down into different interests and similar groups.

It was a successful endeavor with 800,000 people impacted and the return on the advertising expenditure was seven times greater than before.

In conclusion, the success stories of major brands on Pinterest serve as inspiring and educational narratives, showcasing the platform's potential for effective marketing strategies. Through innovative approaches and insightful tactics, these brands have unlocked the power of Pinterest, offering valuable lessons for future endeavors in the ever-evolving landscape of digital marketing.